World Class CX
Keynote
Monday 08:20 AM - 08:50 AM
Language: English
Leveraging data insights and analytics improves decision-making processes, enabling simpler, more standardized, and more coordinated decision-making across the enterprise. In a large, global enterprise, however, cultural differences must be accounted for, and full standardization is not always beneficial. Taking a culturally sensitive, customer centric and data driven approach to decision-making can be the key to remaining agile and delighting customers and business leaders alike.
With McDonald’s serving over 69 million customers per day, a huge amount of internal data is available for analysis. The key to unlocking customer sentiment and staying ahead of the curve, however, is consulting diverse data sources. Tapping into social media provides McDonald’s with vast public data, enriching the company’s own data and broadening its understanding of a highly varied customer base. It is through data and analytics, spanning multiple channels, that McDonald’s is able to prioritize customer needs and business agility across the world.
Join this session to learn more about:
Global Insight & Analytics Manager, McDonald’s
KEYNOTE
VP, Global Creative Direction, Tommy Hilfiger / Calvin Klein
KEYNOTE
Customer Experience Insights Manager, Airbnb
KEYNOTE
Head of Lifecycle & Launch Marketing, Prime Video & Amazon Studios
KEYNOTE
Director of Global Loyalty Analytics, Circle K
KEYNOTE
VP, Global Creative Direction, Tommy Hilfiger / Calvin Klein
KEYNOTE
Customer Experience Insights Manager, Airbnb
KEYNOTE
Head of Lifecycle & Launch Marketing, Prime Video & Amazon Studios
KEYNOTE
Director of Global Loyalty Analytics, Circle K