What's legal now?!
Cases
Tuesday 10:00 AM - 10:30 AM
Language: Norwegian
EKOM, GDPR, Schrems and Trump - What are the latest updates on the regulation of tracking, audience building and processing of personal data. How should a poor marketer plan for legal and effective communication?
- A summary of the status of tracking and consent legislation
- An explanation of how cookie-based tracking works and why it's bad
- An explanation of why contact data matching is a better solution for privacy
About Synlighet
Synlighet is a leading Nordic marketing agency with offices in Oslo, Bergen, Trondheim and Malmö. They specialise in data-driven digital marketing and offer services such as SEO, advertising, social media, content marketing and conversion optimisation.
Speaker
Jørgen Brunborg-Næss
Head of digital customer experience, Synlighet
Jørgen Brunborg-Næss is Head of Digital Customer Experience at the marketing agency Synlighet, and he has over 20 years of experience in performance marketing and web analytics. In 2023, he received the Honorary Award at INMA's Performance Awards. He describes himself as an economist by training and a computer nerd by inclination, who thrives at the interfaces between fields such as marketing, technology and law. With his combination of deep insight and good communication skills, he is a sought-after expert and a valued speaker.
