Expert Level
Tuesday 09:20 AM - 10:00 AM
Language: Danish
Find out how Miinto, one of the largest fashion platforms in Europe, creates personalized customer experiences across the entire customer journey in more than 10 markets.
Miinto shares its experiences on how to achieve a good balance between manual and trigger-based communication, gives concrete examples, and tells about results and what they have learned on the journey. Among other things, Miinto has increased turnover from automatic emails by more than 200% and achieved effective synergies between automated and manual flows in customer communication.
You will get an insight into how Miinto ensures that customers are not overwhelmed by irrelevant e-mails, and what opportunities exist to fine-tune and personalize the customer experience in the fashion industry, where loyalty is difficult to achieve. Miinto will also give insight into what has given the best results on the bottom line.
Miinto.no is a collection of more than 900 independent fashion stores united under the Miinto network. The large selection of women's clothing, men's clothing, sportswear and accessories has made Miinto Scandinavia's largest fashion portal.
Head of CRM, Miinto
Jesper is part of a team consisting of 13 marketers whose main goal is to reactivate customers through CRM efforts in 13 markets.
Key achievements since joining Miinto in 2018: