Orchestrating experiences online: How Native Instruments builds digital harmony
Cases
Monday 10:40 AM - 11:10 AM
Language: Engelsk
Native Instruments, the global leader in digital instruments and music production tools, is on a mission to bring personalized experiences to life – across every digital touchpoint.
In this session, Marc, Engineering Manager at Native Instruments, will share how they’ve built a composable, future-proof digital experience using Ibexa DXP as the core platform.
Learn how Native Instruments: • Connects apps and web into one unified experience • Delivers tailored recommendations: "The music you create fits this instrument" • Bridges the gap between marketing and tech teams with a shared platform
Whether you're in marketing, IT, or product, this talk will inspire you to think beyond basic CMS and explore how a true digital experience platform can scale – and engage.
About Native Instruments
Native Instruments was founded in Berlin in 1996, initially focused on developing software-based synthesizers to push the boundaries of digital sound. Over time, it expanded into hardware and became a pioneer in integrating software and physical instruments for music production and DJing.
Speaker
Marc Eilhard
Engineering Manager, Native Instruments
Marc leads the engineering team behind Native Instruments’ digital experience platform. With deep experience bridging tech and marketing, he’s passionate about creating solutions that bring real value to users.
Native Instruments was founded in Berlin in 1996, originally to push the boundaries of digital sound through software-based synthesizers. Today, they create both software and hardware, and are known for combining the two into powerful tools for musicians and DJs around the world.
